Which online poker business model is more profitable
Which online poker business model makes more money?
EvenBet Gaming will help you choose the best model for your poker venture.
Press release.- iGaming as a sector of the entertainment business is growing. Digitalization has led the trend towards going online and using mobile devices.
The main reason for the rise in online gaming is the high level of entertainment available to users. How do you make the most of this industry by choosing the right model for your poker business
After you make the decision to open or expand your business in the iGaming sector, you should consider the pros and disadvantages.
Poker Network: Should you join?
A white label poker software solution is usually included in a network solution. It is the best choice for operators without prior experience or a large user base and who have limited budget.
Advantages
This business model has many outstanding benefits.
Liquidity. A network will guarantee that your users have someone they can play with. This increases engagement and encourages people to return for more.
Low risk. You have very little risk due to the fact that there is no setup fee or marketing costs (compared to other models).
It's easy to get started. It doesn't take long to open a poker room. Once your room is customized by a network provider, you can launch it immediately.
Integration into an existing gaming platform. LTV is possible by allowing users easy access to online gambling and geographic freedom. This leads to an increase in user base and LTV.
Tournaments. To retain and include players, the tournament grid is often updated.
System for agent and affiliate marketing. You also have agent and affiliate systems. It is important to make sure that they are simple to manage so you can start making a big business from them.
Operators joining the network will normally be awarded with the brand name and customized logo. They can also provide their own logo.
Disadvantages
You should be aware of the following when choosing a network hosted solution:
General tournament grid. Every skin, i.e. Every skin has its own player. What you get is a tournament grid for your users so they can play with each other. The grid is set up by a network owner so you have limited control over its changes.
Profit isn't guaranteed. While joining a network solves liquidity problems, it does not guarantee high profits. The profit will be lower if your traffic is low.
A standalone poker room offering various forms monetisation options: well worth the effort
Stand-alone models are best for those who need maximum flexibility and complete customisation.
EvenBet Gaming is the most complete turnkey solution for online poker. It can be integrated onto various platforms or launched on its own as an iGaming initiative on any device.
Advantages
Benefits as an operator of an online poker site:
Total control. Back-office management gives you full control over all aspects of the business, including setting your own rules, managing users and running finances. You are able to create tournament grids and segment the audience in order to target better than the network models.
Marketing strategy. A powerful CRM, numerous bonuses, promotions, and jackpot settings are possible if you select the right vendor. Your marketing strategy can be optimized to maximize your potential benefits.
System of agents and affiliates. An affiliate and agent program is another way to increase your player database. This will help you to make your room more spacious.
Extra monetisation. Your players can have a variety of gaming options, including online gambling and sports betting. Users have endless options to enjoy extra entertainment.
RNG and certification. Turnkey solutions are gaming software that is certified in accordance with international gaming standards. It also includes a protected game logic generator and random number generation.
Also, see: EvenBet launches a free online poker acquisition and retention program
Disadvantages
When you decide to join the expanding iGaming sector, consider how much money you will need to cover the following:
To purchase software, initial investment. Prices may vary depending on the package but they won't all be identical.
Additional input to the brand. Branding is essential for trust. You should invest in it regularly, as well as regular design corrections, and media promotion.
Marketing costs. You have a variety of marketing options to engage your users and keep them interested. The prize for the tourney can range from USD 50 up 50 000. To attract enough players, you will likely to pay affiliate commissions, and spend substantial amounts on PPC advertisements.
Management and support. Support service is essential at the beginning. You will need a management team once your business grows.
As part of a sporting casino/holding casino, a poker room can be included.
This is where an online poker site joins a larger holding or aggregator to offer more entertainment for its customers.
Mix and match is possible in a number of iGaming areas, including playing online poker and placing bets for sports tomorrow.
You can also gain from this model by partnering up with another iGaming business. In order to enter a complex market, one company will provide a brand name and a product while the second company will give access to the market.
A lot of operators love the idea of joining a holding to increase the benefits. Is it worthwhile?
Advantages
Famous brand Like attracts like. Partnerships can result in increased brand recognition and profit for the business.
User database. It is already growing and it has been formed as a result of the marketing strategy.
High quality product. Both products should be high-quality to form a business partnership.
Disadvantages
It's not an option for the newbie. This model is only suitable for experienced operators with established brands and databases.
The partnership conditions in this model are different for every partner. E.g. Pokerstars left Switzerland in 2019, when the Money Gaming Act was officially in effect. However, in 2021, they partnered with the local casino, which ensures compliance and manages local operations.
The brand is there, but the responsibilities are shared.
An example of such a partnership is the integration of an online poker product within the sportsbook or casino to increase business diversification. It is possible to turn a cross-sell opportunity between sports betting and poker players.
Conclusion
The best thing is to not offer your company a Procrustean option: facts can be adjusted according to the specific situation.
A clear and precise forecast of future spending, the possibility to scale a business, and a time frame for business development is key to financial success. The Rise Of Poker And How You Can Profit From It
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